
Image Credit: Ewing Athletics | Creative Direction: Jonas Guerrero // Photography: Noah Goldowitz
This week Ewing Athletics is celebrating a historic moment in New York sports – “The Dunk” – with a unique Ewing Focus.
John Starks was being closely guarded by B.J. Armstrong but the Bulls point guard was unaware that center Bill Cartwright was nowhere to be found. Seeing the opening, Patrick Ewing – wearing the Ewing Focus – set the pick, allowing Starks to spin around Armstrong and leap straight over Horace Grant.
“I took off baseline and all I saw was Horace Grant,” said John Starks in 2014. “I knew I had to go in strong, Grant was 6’8” by 250 – and I just jumped as hard I could, dunked it with my left hand, and ran hustling back on defense.” It wasn’t until the next day that John Starks picked up the newspaper and noticed who else was in the iconic picture: Michael Jordan. “Gotcha,” said Starks.
Ewing Athletics enlisted die-hard New York Knicks fan Anthony Donahue to properly celebrate our homage to this historic moment. Captain of the Orange and Blue Crew, Anthony knows that it’s more than just being a fan; he’s been a podcast host for 15 years and just attended his 20th straight home opener at the Garden.
Pricing: The Ewing Focus “The Dunk” releases on October 31 for $140 exclusively at EwingAthletics.com in sizes 5-16.

Creative Direction: Jonas Guerrero // Photography: Noah Goldowitz
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