Image Credit: Pyra
PYRA is designed to unite your outdoor experience with functional designs that can withstand the elements, fitting seamlessly into everyday life with a noteworthy presence in the realm of contemporary streetwear.
The brand nods to industry relevance of today, with a passionate stance on the environment through the use of 100% biodegradable packaging and the use of organic cotton in 80% of their tees and regenerated nylon, with a commitment to technical innovation.
The debut collection of season 1 is set amidst with natural elements of Lake Tekapo, South Island of NZ, encapsulating everything PYRA stands for.
PYRA, a new technical streetwear label launching on the 31st of October, based out of Sydney.
Image Credit: Pyra
Image Credit: Pyra
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