After announcing their ground-breaking partnership earlier this year, PUMA and esports brand, Cloud9 are releasing their first apparel collection together today – the first major collaboration with a gaming team for PUMA.
With a 70+ year history rooted in sports, PUMA’s historic extension into esports continues to bridge the culture of sport to influences outside of the game that the brand has become synonymous for. The partnership and apparel collection with Cloud9, a leader in the esports word, joins PUMA’s growing roster of team partnerships, including Manchester City, AC Milan, Borussia Dortmund, Red Bull Racing, and more.
To mark the debut of the collection, PUMA and Cloud9 have also released: #DAREYOU, an anthem film that features people of all genders, races, and types daring the viewer to go against the mold and come together where the esports world of Cloud9 unites them.
Key styles in the collection include Simulation and Alias Hoodies, assortment of long sleeve and short sleeve tees, as well as a signature PUMA High Score Track Jacket, which will be available in both men’s and women’s sizing. Retailing for $28 – $75, the PUMA x Cloud9 collection is now available to purchase online at PUMA.com in the US and on Cloud9.gg, with additional and more extensive collections slated to launch later this year and into 2020.
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