We’re excited to announce that Mountain Dew + Zion Williamson are teaming up on a 5-year deal!
Zion is the latest addition to a Mountain Dew roster brimming with talent – and will represent the brand in a variety of ways including appearances and more. He joins Joel Embiid, Myles Turner, Jaren Jackson Jr., and Cam Reddish as some of the league’s top young guns – along with A’Ja Wilson from the WNBA’s Las Vegas Aces.
Mural: To showcase his rise from Spartanburg Day School to the NBA and his love of comic books, Zion and DEW worked with artist Ceaux Young to paint a mural on a set of refurbished basketball courts in Spartanburg, SC. The mural was designed in a comic-book style and features a Snapchat code where fans can unlock special augmented reality content using the Snapchat app.
o Zion was quoted saying the following: “Playing high school basketball at Spartanburg Day School is what helped put me on the map – so it’s been fun to team up with my new partner Mountain Dew and Ceaux Young to make this mural happen,” said Zion Williamson. “I’ve always been a huge comic book fan – it’s so cool to see how Ceaux brought these scenes to life on the courts in Spartanburg.”
Snapchat Partnership: Mountain Dew’s nationwide Snapchat partnership will be the first time a brand has ever unlocked an exclusive augmented reality experience directly from a marker on an athlete’s jersey. Fans can unlock the content via the steps below:
o 1) Fans will open the app and point their phone at the special snapcode
o 2) Fans will scan the snapcode which then unlocks a special lens and
o 3) Using the lens, fans will then hover over an official Zion NBA jersey (or a photo of a jersey) to enjoy the special augmented reality content.
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