Today, audio brand JBL – known for producing premium products with Pro-Sound quality – is launching “For Professionals Only,” a campaign highlighting the new era of professionals who are blazing trails and turning their passions into careers. The campaign will spotlight three entrepreneurs renowned sneaker artist The Shoe Surgeon (Dominic Ciambrone), basketball personality Filayyyy (Jesse Jones) and celebrity trainer Shannon Nadj – who use the brand’s True Wireless headphones as their go to work accessory.
The “For Professionals Only” campaign champions three specific headphones from the portfolio – the JBL Reflect Flow, JBL Free X, and JBL Tune 120 – perfect for workout enthusiasts, adventure seekers and music lovers, all with secure fit and hassle-free connectivity.
The campaign features a content series showcasing how each innovator built their unconventional careers and uses the JBL’s True Wireless headphones to fuel their day-to-day. The content, which will roll-out on @JBLaudio, @TheShoeSurgeon, @Filayyyy and @ShannonNadj, is brought to life with bold illustrations by graphic artist Kervin Brisseaux, exuding JBL’s vibrant personality and inimitable energy.
· The Shoe Surgeon (Dominic Ciambrone): This “Professional Sneaker Artist” is not your typical designer. He’s a classically trained shoe cobbler for the Gen-Z and Millennial generations and a rule-breaker, reconstructing the hottest sneaker releases and creating something entirely new from the remaining silhouette. He’s the go-to choice for celebrity one-of-one customizations from singers to athletes alike. Featuring the powerful Pure Bass sound and stylish colorful design, the JBL Tune 120 ($99.95 MSRP) headphones keep his creative juices flowing while he’s working in studio and beyond.
· Filayyyy (Jesse Jones): As a “Professional Baller Creator,” Filayyyy got his nickname after crossing up his opponents on the basketball court as he yelled out a thunderous “Filayyyy.” He quickly created a thriving Instagram community from his one-of-a-kind energy and streetball-inspired commentary on the world’s biggest basketball moments. The Comfort Fit and Sweat Proof qualities of the JBL Free X ($99.95 MSRP) keep him tuned in on-and-off the court.
· Shannon Nadj: Deemed a “Professional Body Transformer,” is a high-profile Pilates teacher known for helping Justin Bieber and Selena Gomez achieve their hard-body status at her Pilates studio, Hot Pilates, is the first of its kind in Los Angeles. The IPX7 Waterproof design and JBL Signature Sound of the JBL Reflect Flow ($149.95 MSRP) help Shannon stay connected to her favorite sounds during her busy schedule.
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