Herschel Supply is proud to announce its partnership with esteemed Japan-based electronics manufacturing company, Casio G-SHOCK, to release a new timepiece, Herschel G-Lide. This marks Herschel Supply’s first foray into the watch market.
A favorite choice among the world’s top surfers, action sports athletes, and streetwear enthusiasts alike, Herschel reimagines G-SHOCK’s signature GLX5600 model, borrowing elements from the traditional colors and utility through a military inspired design.
The digital time piece is engraved with the phrase, “YOU CAN SURF LATER,” on the stainless-steel back cover, referencing the DIY mottos and designs soldiers would engrave onto their Zippo® lighters. The Herschel G-Lide is also outfitted with a durable matte army Green resin case and band, Gun Metal IP buckle, Dark Green screen-printed Herschel Supply logo and HSCO First Watch Division branding and a Yellow face with mineral glass highlighted by auto electroluminescent (EL) backlight technology with afterglow functionality—a subtle nod to the right-angle Olive Drab Fulton MX-991/U flashlight still used by the United States Army.
“Here at Casio G-SHOCK, we strive to be innovative and produce high-quality products, and by partnering with Hershel Supply, we’re excited that we can offer a fine-detailed timeless watch for the well-travelled,” said, David Johnson, Vice President of Casio’s Timepiece Division.
“‘YOU CAN SURF LATER’ is an engraving that was found on a now iconic Zippo lighter of an American soldier. The lighter was customized with words of inspiration to transform his lighter into a talisman of sorts to help him get through his tour of duty. We used that commitment as inspiration along with utility military design and applied them to all aspects and details of our Casio G-SHOCK collaboration. This ‘first watch’ is for the dedicated bunch on dawn patrol surf sessions that balance their daily lives with what drives them,” said Jamie Cormack, Co-Founder of Herschel Supply.
To view a video celebrating the G-SHOCK x Herschel timepiece, visit: http://bit.ly/2oCe0Wx
The new watch is perfect for field and water activities in any weather thanks to its tide graph and moon data capabilities. The watch also comes equipped with G-SHOCK technology such as:
- 200M water resistance and shock resistance
- Auto EL Backlight w/Afterglow
- Flash Alert
- Tide Graph
- 100th Sec. Stopwatch (24 Hr)
- Countdown timer (24 Hr)
- (3) Multi-function alarms
- World time (29 TZ + 48 cities)
- Mute Function
- Full Auto Calendar
The collaborative timepiece comes in an exclusive Herschel Supply Dark Green tin case and co-branded G-SHOCK for Herschel Supply box. The limited-edition Herschel G-Lide (GLX-5600HSC-3CR) watch will retail for $150 and will be available for purchase starting October 10, 2019 on www.herschel.com, www.gshock.com, and select global Herschel and G‐SHOCK retailers including G-SHOCK Soho.
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