Artist Lonr. Releases "A.M." Music Video

Emerging from under a quiet shroud of mystery, Lonr. arrives as a singular and cinematic talent whose vital and vibrant vision piques fascination as it blurs the lines between soul, soundtracks, and simmering Hip-Hop.

After being uprooted from Los Angeles as a child and moving to Cape Cod, MA, Lonr. grew up feeling like the odd one out. Upon installing music software in high school, he entrenched himself in beat-making, creating his own universe to exist in. Inspired by the likes of Pharrell , OutKast , and Tyler, The Creator as well as film scores for Star Wars, Interstellar , and The Pursuit of Happyness , he developed his production chops and songwriting talents through countless hours by himself in front of the computer.

In 2017, he caught the attention of budding R&B star H.E.R. and became a true songwriting partner. Crafting “As I Am , ” “Feel A Way , ” “Hopes Up , ” “Free , ” “Take You There , ” “Going , ” and “ More ” together, he earned two GRAMMY® Award nominations for his contributions to the platinum singer’s discography by 2019. At the same time, he quietly assembled what would become Lonr. ’s own project: Land of Nothing Real .

“I always zone out and go into my own little world,” Lonr. explains . “That’s the Land of Nothing Real . If you don’t like where you are, you can escape into another realm. This project is really about love, longing, and desire. Those topics are always on people’s minds. I’m examining them with melodic and dreamy songs.”

Capturing palpable and relatable emotion, Lonr. might just make you feel a little less alone: “I want listeners to feel like this is something new,” he says. “Most of all, I hope they resonate with me and feel like they’re being heard and not so alone in this world.”