RESPECT. was in the house to celebrate 35 years with the undisputed greatest label in Hip-Hop history – Def Jam Recordings – who officially launched its celebration of 35 years of elevating the culture with a star-studded, extravagant night market.
As VIPs and Def Jam artists past and present – including 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier — made their rounds, an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, while Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – including a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court installment. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more. You can check out images from the fun-filled night below.
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