Burberry to Unveil Frederik Heyman’s Arthur Sneakers Art Installations "Metamorphosis" in Seoul with Exclusive Visuals Created in Partnership with HYPEBEAST

Image Credit: Hypebeast

Burberry joins hands with Belgian artist Frederik Heyman to mark the release of the BURBERRY ARTHUR sneakers. Frederik Heyman has created two digital 3D installations “Metamorphosis” featuring Chinese model Yiran and Korean musician SIK-K, accompanied by exclusive visuals including videos and still images created by HYPEBEAST. The installation, along with HYPEBEAST’s visuals, will be on public display for two weeks beginning today.

BURBERRY ARTHUR is named after Arthur Wellesley, the first Duke of Wellington, whose custom-made boots became the first version of the renowned Wellington boots. ARTHUR’s design is an innovative merging of the UNION sneakers and the rubber boots worn by the Royal Marines, a look that pays homage to the brand’s British roots and signature style with a multifunctional twist.

Image Credit: Hypebeast

To reflect the versatility and resilience of these new sneakers, Frederik Heyman took into account the experiences of the two protagonists in his work. The two installations represent human desires, reflecting Yiran and SIK-K’s passion and desire to develop their unique style and character. Yiran’s blueprint showcases the actress surrounded by multiple TV screens and cameras, reflecting the many messages and emotions she can convey through different expressions and movements. SIK-K’s version displays microphones and spotlights shining upon him, who has conquered creative obstacles and masters his musical style effortlessly.

BURBERRY X HYPEBEAST Exhibition – “Metamorphosis” by Frederik Heyman

Date: Oct 28 – Nov 10

Time: 10am – 10pm

Venue: Cafe Bot, 277-135, Seongsu-dong 2(i)-ga, Seongdong-gu, Seoul

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