Excited to share that this week, upcycling designer, Nicole McLaughlin, has partnered with Reebok on her first official collection. The 17-piece collection comprises one-of-one upcycled apparel, footwear, and accessories made using old and new Reebok product. Each piece is handcrafted by McLaughlin herself.
The collaboration between Nicole McLaughlin and Reebok puts sustainability and upcycling at the forefront. The inspiration for this collection comes from Nicole’s love for Reebok’s heritage and the desire to give their old product a new life. Each piece is 1-of-1, handmade, and highlights the beauty of secondhand goods. McLaughlin, who until recently worked for Reebok as a graphic designer, gained a following on Instagram, where she shared her one-off creations made out of a variety of different products. Now she has turned her attention to transform some of Reebok’s most iconic products into one-of-a-kind gems.
The Nicole McLaughlin x Reebok collection is available starting September 12, both through an online raffle and an in-store lottery at the collection launch event at Reebok Union Square in New York.
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