Once again fusing true hip-hop and sneakers, the world’s most professional unprofessional podcast Drink Champs has collaborated with Ewing Athletics for its second sneaker release. Since the 1990s, music legends N.O.R.E. and DJ EFN have continued to make significant contributions to our culture and now, with the Drink Champs podcast and the help of 8&9 Clothing, their latest release has arrived.
Off the strength of its hosts and thousands of listeners, Drink Champs gets historic guests like Nas, Jadakiss, Rick Ross, Fat Joe, 50 Cent, LL Cool J, Akon, Pusha-T, and the Wu-Tang Clan to sit down and tell incredible never-before-heard stories…with the help of tiger bone wine and other spirits. Loosening their guests up doesn’t just lead to great interviews or fantastic marketing opportunities—the Drink Champs can even squash beef and repair decades old relationships.
“We are honored to be collaborating with such an iconic brand like Ewing Athletics,” says Drink Champs host N.O.R.E. “So much so that we came back to make some noise again!”
In an effort to outdo their first sneaker (which was a subtle and premium black suede 33 HI), Drink Champs hosts and 8&9 Clothing created a more striking and graphic Ewing Sport Lite. Dressed in white leather uppers, the Drink Champs Ewing Sport Lite flaunts bright red accents and yellow branding to match the podcast’s logo.
The Drinks Champs Ewing Sport Lite releases on September 6 for $130 exclusively at EwingAthletics.com in sizes 5-16.
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