Ever since Instagram has become a thing, influencers have been knowingly or unknowingly building their personal brands with massive followings. Rather than fully capitalizing on their fame, many have lent their influence to brands like FashionNova and Rebellious Fashion. The main reason is money and logistics. It’s not easy to start a success t-shirt line. Where would you stock inventory, and can you design a cool tee? Insert Jake Tanner, the owner of Outstanding Now, a full-service merchandise company that includes designing, screen printing, and distribution.
Thanks to Jake Tanner‘s disruptive approach to merchandising, Influencers can support their brand of t-shirts without the worry of inventory or design. According to the young entrepreneur, dropshipping is the main advantage for influencers starting their own collection of apparel. Dropshipping is a supply chain management method in which the retailer does not keep goods in stock. That is a huge deal to many who could support warehousing a boatload of products. Another great advantage is having your designs developed for you. It would be like Michael Jordan sitting down with Peter Moore, Tinker Hatfield, and Bruce Kilgore to make the Jordan 1.
There are tons of Social Media influencers I would support if they decided to sell their own products. One person that comes to mind is @hahadavis, the comedic Instagram personality that is known for his hilarious thought-narrative skits. That said, there are many out there building potentially lucrative brands without the means to fully capitalize. Yes, FashionNova and companies like them reward influencers for their posts. I just figured, would it not be better to own it than to work for it?