Foot Locker premiered its newest “We Live Sneakers” digital campaign, in celebration of the store’s exclusive “Evolution of the Swoosh” footwear and apparel collection available in-stores and online on August 10th.
We got a chance to catch up with Instagram’s favorite IG couple, Chicklet and Maleni. The two New Yorkers have generated a loyal online following for their hilarious, if not relatable, videos of their relationship. Foot Locker and the couple documented a “Life in the Day” of a sneakerhead in the new “Evolution of Us” digital campaign – showcasing the impact of Nike’s swoosh throughout a person’s life.
There were releases of the collection, celebrating changes the logo has undergone over the years. The grid-laden “Script Swoosh” commemorates Carolyn Davidson’s original 1971 hand-drawn design; the “Swoosh Chain” — one of the earliest interpretations of the logo — channels the sound of nylon tracksuits in movement, and the “Sunburst” pinwheel was inspired by the 1972 Munich Olympic Summer Games logo.
Find out what the two had to say about being apart of a foot locker campaign and what the opportunity means to them.
How excited are you guys to be working with Foot Locker on the ‘Evolution Of Us’ campaign?
Malen: We are so excited to be celebrating the ‘Evolution of the swoosh’ with Foot Locker. We’re so grateful that Foot Locker has incorporated us into this and documenting the life and day of a sneakerhead. Honestly, it’s insane to grow up and see all the Foot Locker stores and you know it’s where we would go and purchase are shoes from and to be in the situation that we in right now and to be apart of it, is amazing for us.
Chicket: I’m super hype to be apart of this Foot Locker campaign, that’s the store I used to walk-in and just window shop. When I couldn’t buy stuff, that was one of the stores I used to look and just window shop. So it’s dope to be apart of a commercial that’s the exciting part for me. We’re apart of something that I used to dream of and you know me in the all-white crispy uptown air-force’s all day everyday.
When did you guys realize that you could start making profit just off instagram and being yourself within your relationship?
Maleni: s/o to our manager that’s how we were able to make profit off of it. It’s insane how a relationship on social media could get you here, but honestly he didn’t even want to be with me. He wanted to be a thot (laughs). I basically tricked him into being in a relationship with me and he fell in love, we started making videos. It’s crazy how some feelings that you have for somebody grows into a whole business and movement
Chicklet: It’s honestly a thing, my mom always told me I should be a stand-up comedian and I didn’t see myself doing that. So to me it’s just crazy that a social media platform that we was playing around on took us to this whole new level. My mother always saw the potential in me and you know I didn’t want to go that route. To me it’s still insane cause when we’re taking pictures people who don’t know us ask what we do and we’re like “We do instagram videos.” It’s so insane on what a big platform social media is in general. Yeah, I didn’t know it was going to get this far I didn’t know anything about this,but we did and we’re here now and I’m grateful for it. I still don’t believe it to this day.
Which shoe from the collection is you guys favorite?
Maleni: I’m feeling the airmax ones (Nike air max 97’s) those are my favorite right there. The ones D-Lo was rocking. The color pattern was amazing, I was like nahh these is a vibe right here.
Chicklet: I was always a airmax head too back when I was in high school, I used to always get the airmax all the time. So those were dope.
If you guys could name one song that defines your relationship which song would it be?
Maleni: Bonnie & Clyde
Chicklet: I Should’ve Cheated by Keyshia Cole (Jokingly)
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