It’s been 30 years since the New Balance 577 hit the global market, and 20 years since Sneakersnstuff was founded by two sneaker obsessed kids, Erik Fagerlind and Peter Jansson. In that 20 years SNS has been continually growing, and bringing the love of sneakers to a global audience and the Sneakersnstuff family has grown to over 250 sneaker obsessed “kids.”
From Stockholm to London, Paris, Berlin and the United States, the New Balance 577 holds a special place in the Sneakersnstuff DNA. To celebrate the 20 years of business, Sneakersnstuff has collaborated on the limited edition “Grown Up” New Balance 577SKS – a shoe for the kids who have grown up.
The New Balance 577SKS by Sneakersnstuff, is perfect to grow up into. Notable features are the ENCAP midsole and a durable XAR-1000 rubber outsole delivering cushioning and stability. A system designed to benefit your unique style, and like its predecessors, the 577SKS incorporates the premium DNA of all Sneakersnstuff and New Balance collaborations. Composed with a supple pigskin suede upper, leather tongue, and lightweight TPU heel stabilizer. Made in England. Available in women’s and men’s sizes.
The campaign is starring employees from Paris, London & Sneakersnstuff home town Stockholm that have been with the company for several years and grown up with SNS.
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