Foot Locker today announced its “We Live Sneakers” digital campaign, celebrating the launch of the Foot Locker, Inc. exclusive “Evolution of the Swoosh” footwear and apparel collection. Saluting the history of Nike’s distinguished logo, the first release honors the “Script Swoosh” design and will be available exclusively through the Foot Locker family of brands on Aug. 10, followed by the “Swoosh Chain” and “Sunburst” packs on Aug. 17 and Aug. 31, respectively.
Foot Locker and Nike have been at the forefront of the growth of sneaker culture, enabling self-expression and a sense of belonging from youth to adulthood. Foot Locker’s “We Live Sneakers” campaign is a visual culmination of all the meaningful moments of a sneakerhead.
The digital spot, created by The Times, features an incredible roster of diverse talent including new Bay Area star D’Angelo Russell, Latin Trap superstar Anuel AA and musicians Da Baby and Justine Skye, and notable social media influencers.
“The ‘Evolution of the Swoosh’ collection encompasses the storied legacy of Nike and the role the famed logo has played in the lives of those in the sneaker community,” said Patrick Walsh, VP of Marketing for Foot Locker North America. “For the big milestones, everyday routines and everything in between, the Swoosh has – and always will – be part of our journey. Our community is united Because Sneakers.”
The “Script Swoosh” commemorates Carolyn Davidson’s original 1971 hand-drawn design. The “Sunburst” pinwheel was developed in 1972 as a symmetric translation for apparel and the “Swoosh Chain” – one of the earliest interpretations of the logo – comes to life on grade school product at Kids Foot Locker.
The “Evolution of the Swoosh” collection will be available across the Foot Locker’s family of brands including, Foot Locker, Kids Foot Locker, Footaction and Champs Sports both in stores and online, and Eastbay.com.
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