The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators.
The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will include inspiring the next generation of athletes.
“adidas is a company that aligns with my values and beliefs so perfectly, and I’m really looking forward to kicking off this partnership,” said Mikaela Shiffrin. “Off the mountain, I basically live in shorts and leggings, so it’s really important for me to partner with a global company that sees the value in combining performance, style, and comfort, and has a strong mission and vision. adidas believes that ‘through sport, we have the power to change lives,’ and they practice what they preach both in sport and in life, with initiatives like their movement against marine plastic pollution, and their movement to give more people better accessibility to being outdoors.”
Away from the mountains, Mikaela’s creativity runs through many facets of her life. The 24-year-old cites music as a major source of inspiration – playing guitar, piano and singing. Besides skiing, she also has a diverse training regime, noting a mix of trail running, hiking, yoga and gym training as some of her favourite ways to train.
As a pioneer in sports performance wear, adidas will be enabling her training off the slopes with high performance apparel and footwear that is created using innovative technologies and designed with style at the forefront.
- Record-breaking athlete has the most Alpine-skiing victories – male or female – in one season
- A creator on and off the slopes, Mikaela will be featured in global brand initiatives
- Collaboration will focus on inspiring the next generation of athletes
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