PUMA is dropping its first-ever collaboration with R H U D E, a minimalistic streetwear brand founded in 2015 by LA-based designer Rhuigi Villaseñor. The unisex collection sends a bold message and interprets the rebellious mindset in a stylish, unconventional way.
For this first collaboration, PUMA’s iconic sports-inspired silhouettes are transformed with R H U D E’s recognized streetwear sensibility. The collection fuses modern and vintage looks while taking inspiration from Villaseñor’s upbringing in the Philippines. The footwear and apparel pieces found throughout feature a muted color palette with accents of menthol green and bold plaid prints.
Prices range from $100 – $225 and will debut globally on PUMA.com, in PUMA stores and in select retailers on Saturday, August 3rd.
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