Image Credit: New Balance
Following the launch of their ‘Runs in the Family’ campaign, New Balance has been delving into each of their ambassadors’ stories, celebrating the fearlessly independent qualities that run in their family.
New Balance is excited to share their first dedicated piece, featuring multi-hyphenate Jaden Smith.
This marks the official start to a partnership between New Balance and Jaden, with him as their first brand ambassador. As an iconic change-maker, Jaden exemplifies the New Balance brand philosophy of fearless independence. His convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation. He uses his platform to engage youth and encourages them to be their authentic selves.
With ‘Runs in the Family,’ Jaden shares his vision for the future and how his family and team have kept him grounded and inspired throughout the years.
Explore Jaden’s first project with New Balance here.
Image Credit: New Balance
Suggested Articles:
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
You might also like
More from Fashion
Jeremy Scott x adidas Originals JS New Wings Set To Release May 5th
adidas and Jeremy Scott are reprising their iconic collaboration by bringing back the notorious JS Wings. Offered in both adult …
Reebok Reunites The Jetsons & Flintstones Through Footwear & Apparel Collection
Reebok reunites the brands that reignite a crossover of two of the most iconic families in television history – The …
Reebok and Bodega Announce Club C 85 Drop for 4/8
Although designed for tennis in 1985, it didn’t take long for the Reebok Club C’s minimalistic appeal to reach far …
