PUMA ambassador and songwriter Dreezy stars in a new campaign for PUMA’s new Roma Amor colorway in Mixed Metal.
The Roma is one of PUMA’s archive legends. Originally created as a track shoe in 1968, it hurdled through the decades to secure its place as current streetwear icon. Today, the Roma steps into the fashion world as the Roma Amor. This iteration boasts a sleek metallic upper and signature stacked sole.
PUMA selected the hip-hop star as the energetic new face of its campaign due to her incredible street style as well as further integrating music with fashion and sports, a hybrid culture PUMA has become known for and perfected. Retailing for $85, the new Roma Amor will be available in-stores and online at PUMA.com starting July 20th.
You might also like
More from Fashion
Vans and Metallica Celebrate 30th Anniversary of the Black Album with Footwear Collection Featuring Artwork by Pushead Available Exclusively via Vans Family
Vans and award-winning rock band Metallica come together this June to honor the upcoming 30th anniversary of the band’s all-time best-selling …
Reebok officially announces the “Quilted Canvas” Beatnik pack. This pack draws inspiration from the iconic outdoor quilted parka jacket from …
PATRÓN Tequila Celebrates the Intersection Between Streetwear and Street Art with a limited-edition Collaboration with Famed Designer John Geiger and Mexican Street Artist SENKOE
PATRÓN Tequila - the world's number one ultra-premium tequila, is collaborating with famed designer John Geiger to unveil a limited-edition …