Coming off of a company retreat and with artists preparing to hit the road for tours, Dreamville had to make due with a 10-day time frame to record tracks for the third installment of the Revenge of the Dreamers series. J. Cole and long time friend and co-founder of the label Ibrahim “Ib” Hamad decided to not only utilize just Dreamville artists, but extend an invitation to outside rappers and producers to put their stamp on the project as well.
That’s exactly what they did: they rented out the rooms at Tree Sound Studios in Norcross, GA and sent out invitations that J. Cole described as a “golden ticket type thing”. The hype surrounding the sessions in the rap industry and on social media also caught attention of rappers and producers allowing other artists to participate.
The documentary includes numerous artists and producers struggling to find places to record due to the amount of talent at the studio. “IB” says this did two things It created competition and forced artist to break out of their shell because if not they might miss their opportunity to be apart of something special.
As a result we see artist indulging in friendly competition and crafting goods music and good vibes. What Dreamville did with these sessions was legendary, and with the sessions ending on a high note it will be interesting to see if Dreamville will continue this in the future or if other labels and artist try and use this blueprint.
Watch Dreamville’s REVENGE Documentary below:
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