PUMA and Def Jam are giving a first look at their debut collection together in celebration of Def Jam’s 35th Anniversary. Iconic brands in their own right with a shared DNA across streetwear, lifestyle and music, the debut release from their year-long partnership features the Def Jam x PUMA Clyde Court.
Designed with a sock-like collar for support and flexibility and dynamic lacing and fit system, PUMA’s timeless basketball silhouette in the Clyde Court features the Def Jam logo on the heel with 1984 embroidered on the heel loop, a nod to the legendary label’s founding. With the performance technology of an on-court shoe, the Clyde Court brings basketball culture to the streets. The first of more styles to come throughout 2019 and into 2020, both brands will also be partnering together to create experiences during cultural moments that are relevant to the music, style and sports.
“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, Chairman & CEO, Def Jam Recordings.
“We’re thrilled to be collaborating with such an iconic brand,” said Allison Giorgio, VP of Marketing at PUMA North America. “Def Jam is a legendary label in hip-hop and so much of what we do as a brand, particularly in basketball, is rooted in culture and music. Bringing together two brands with so much history and heritage just made a lot of sense.”
The Def Jam x PUMA Clyde Court will be pre-launching in limited quantities exclusively at ComplexCon in Chicago this Sunday, 7/21 and then available in-stores and online at PUMA.com starting 8/28.
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