The adidas Consortium x ALIFE collaboration reimagines the Nizza Hi- originally released in 1975. Alife bring their own character to the shoe while maintaining the qualities that have made the shoe endure for so many years.
For their latest edition of the adidas Nizza Hi, Alife chooses a flat white silhouette and features their logo in a black glossy rubberized appliqué on the lateral. Branding is also utilized throughout the sneaker, adding detail with Alife’s mark on the laces and tongue. The toe cap of each sneaker also states the year of the collaboration (‘©2019’) and limited edition number (‘A/P 1/400’). There will also be an Alife®/Shop Art Museum tee available in white, also featuring a black rubberized appliqué on the chest similar to the sneaker.
The Alife®/Shop Art Museum © campaign imagery for this collaboration references the Alife’s origins as a hub for the creative community of New York’s Lower East Side. Focused on art and creativity with a strong penchant for originality, Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which it is born. Alife cannot be defined by one cultural movement alone. Alife is art. Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.
Past campaigns from Alife®/Shop Art Museum © include collaborations withThe Brooklyn Museum featuring artwork by artist Faith Ringgold as well as with graffiti artist Katsu.
Alife Art Museum Logo on sneaker
Rubberized Alife®/Shop Art Museum logo on front chest
Both the Alife® adidas Nizza Hi ‘Artist Proof’ sneaker and Alife®/Shop Art Museum tee will be available for purchase online at www.alifenewyork.com and in-store at Alife Rivington Club (158 Rivington St., New York, NY 10002) beginning Thursday, June 20, 2019, at Nouis in Paris on Friday, June 22, 2019 and at Alifenewyork.jp on Friday, June 22, 2019.
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