Rising hip-hop star, YBN Cordae recently signed with Puma. He appears in his first campaign for the PUMA – CELL Alien. After relaunching OG colorways in the first drop earlier this spring, new iterations of iconic silhouette will continue to drop throughout the year, including three new colorways set to drop this week – Galaxy Blue Sulpher, Yellow Alert Fluo Orange, and Peacoat Classic Green. These new colorways will be available in-stores and online at PUMA.com starting June 20th.
Over 20 years after their initial debut, the sneakers have touched down with its original CELL cushioning technology, striking color mix, and super-fresh design. CELL Alien was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning.
PUMA recently selected the up and coming hip-hop star YBN Cordae as their new Youth Brand Ambassador due to his street style and his own personal love for sneakers and the brand. YBN Cordae can be seen rocking the new CELL Alien’s in his just debuted music video, Bad Idea, featuring Chance the Rapper.
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