Today, new creative collective U OWE MI enlists hip-hop recording artist Rich the Kid for their world premier of “No Texting” with a visual to accompany.
The track is a forceful, bass-heavy anthem about the power of confidence and freedom in order to achieve what you desire in life. Through designating your own rules, the bounds of possibilities are endless. The energetic and intense lyrics work to establish the themes of creativity and rebellion forming the creative collective that is U OWE MI.
The video begins with an old commercial during a time where cellphones did not exist symbolizing the inability to text. This morphs into the hard-hitting track as we see U OWE MI demonstrating their freedom and frustration, writing graffiti on police cars and demolishing a piano to represent their rebellious nature. The video abruptly ends with an onlooker stealing the graffiti ridden car, further defining the theme of rule-breaking and redefining the boundaries of music.
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