Excited to announce New Balance has just launched a podcast alongside Gimlet Creative: DRESS CODES – a show about the moments that made us, and what we were wearing when it happened.
Dress Codes profiles 6 independent spirits – including Misa Hylton, Jeni Britton-Bauer, Joel Kim Booster, and more – who all decided to write their own stories instead of following the well-worn path. Through interviews, New Balance gets to the root of each person’s desire for independence, the path that led them there, and how they developed their unique style along the way.
By combining Gimlet Creative’s expertise in audio storytelling with New Balance’s commitment to challenging conventional mindsets and embracing the independent spirit, New Balance created a podcast that sounds and feels unique, connecting with a generally hard-to-reach ad aware audience of affluent, educated adults through an engaging, hyper-personal medium.
For the latest episodes you can click below.
Teaser – HERE
Spotify – HERE
Apple Podcasts – HERE
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[…] and technology companies like Microsoft and Lyft have their own shows. In June, New Balance began collaborating with the podcasting company Gimlet on a show about clothing and sneaker […]