Intellexual, the brand-new project from GRAMMY-winning production and songwriting team Nico Segal and Nate Fox, released the official music video for the dreamy, evocative “Popstar,” a track from their acclaimed self-titled debut album. Looking for a unique visual experience to match the song’s inspired musicality, (including vocals from Benny Sings, Liam Kazar, Grace Weber and Peter Cottontale) Intellexual partnered with immersive entertainment agency FEVER CONTENT to create Popstar: Reflections – An Immersive Music Video. In the video, the audience is transported into a modern love story told through a mirror maze of optical illusions, brought to life utilizing state-of-the-art, in-camera techniques, mirrors, reflections and time-lapse footage. Fans can watch the video now on select VR headsets, YouTube or Facebook.
Popstar: Reflections – An Immersive Music Video follows a couple invited by their reflections to journey into the memory of how they met – allowing them to rediscover their love and keep their relationship intact. Designed for repeat viewing, the video delivers a multilayered experience inviting the viewer back to fully appreciate the interwoven story-lines and multiple perspectives provided by numerous mirrors placed in every scene.
To fully engage with the unique storytelling, users can immerse themselves in the experience through a number of commercial VR head-mounted displays (HMDs) or view online, using a mouse to click and drag around the video. On mobile, viewers can either drag with their finger or simply turn the device. Also launching today are custom AR filters which, in line with the music video’s theme, allow users to create their own fractured self-portraits on Snapchat or Instagram. The specially designed filters transform the user’s face into a collection of mirror-like shards. Each reflection contains a piece of the user’s face and some aspect of the surrounding environment.
“Fever Content produced an incredibly beautiful piece of art with this video,” said Nate Fox. “They came to us with an ambitious creative plan and we couldn’t be happier with how it turned out.”
“The project from start to finish was a pleasure to be a part of, from Nico and Nate’s inspiring music and Fantasy Record’s invaluable support, to the incredibly talented cast and crew,” said Elia Petridis, Founder and Creative Director, Fever Content. “We are extremely proud of how the piece came together and look forward to seeing the response from Intellexual’s fans.”
Popstar: Reflections – An Immersive Music Video is available for viewing on all commercial VR HMDs including Oculus Rift, Oculus Go, Oculus Quest, HTC Vive, PS VR, Google Daydream, and Microsoft HMDs via YouTube, Oculus Video and Facebook. Popstar: Reflections – An Immersive Music Video custom AR filters are available via Snapchat and Instagram.
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