PUMA announced that it has tapped Interscope recording artist, Dreezy to join its growing roster! Making her debut in the brand’s new CALI Bold campaign, PUMA selected the hip-hop star as the energetic new face of its campaign due in-part to her incredible fashion sense as well as further integrating music with fashion and sports, a hybrid culture PUMA has become known for. After releasing her new album Big Dreez earlier this year, Dreezy joins the PUMA team alongside fellow musicians Selena Gomez, Meek Mill, Big Sean, G-Eazy, Yo Gotti, and YBN Cordae, among others.
“I’m so excited to work with a genuine brand like PUMA, that matches my style and energy!” says Dreezy.
An evolution from PUMA’s signature California silhouette, the women’s-specific CALI Bold is an all-white sneaker with contrasting bold PUMA branding on the outsole. Bound to be a staple this summer, the CALI Bold retails for $80 and will be available in-stores and online at PUMA.com starting June 20th.
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
You might also like
More from Fashion
adidas Skateboarding Unveils the Tyshawn x Spitfire Silhouette Available Now
Arriving in a new colorway, the Tyshawn x Spitfire model will be available for purchase starting tomorrow, September 24th via www.adidas.com/skateboarding and in specialty …
Spotify x Blackpink Present: Born Pink: The Pop-up Experience in LA
In celebration of BLACKPINK's sophomore album, BORN PINK, Spotify presents BORN PINK: The Pop-Up Experience, all weekend-long from September 16-18 in Los …
Available Tomorrow—adidas Skateboarding x Lucas Puig’s All-New PUIG Indoor Silhouette
adidas Skateboarding in collaboration with premiere global Pro skateboarder Lucas Puig unveils the all-new PUIG Indoor—a nouveaux take on the Frenchman’s signature model. Led …
Leave a Reply