The NBA All-Star surprised a 1032 SPACE employee with D.T.O., giving him more time to do what he loves. You’ll see Russell fully take over the selling floor and give advice to shoppers. The NBA player is no stranger to the menswear scene given that he has his own line – Honor the Gift– which is also carried by 1032 SPACE.
Campaign includes a three part video series where each video has a MTN DEW talent surprising fans at work by giving them a hand with their job and ultimately more time for their passions. The first video kicked off w/ Kevin Hart taking over a Philly based gym where he gave an employee, Daniel Jackson, D.T.O. – watch here Russell marks the second video in the series with a final installment launching later this month w/ racing talent.
· MTN DEW is also giving people the chance to win $1,000 to put towards their passions via the D.T.O. sweepstakes.
· Fans can score those big bucks by posting how they would spend their D.T.O. on Instagram or Twitter; must tag @MountainDew and use #DTOSweepstakes.
· MTN DEW will reward 10 grand prize winners with a $1,000 check that can be applied towards their passion project.
· Sweepstakes runs through Monday, May 27th and official rules can be found at MountainDewDTOSweeps.com.
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