Reebok and Helen Kirkum’s collaboration around the Advanced Concepts collection is here. Helen conducted an exclusive showing of the collection in Shanghai where she walked attendees through some of her process and motivation during the design process.
As a refresher, the Advanced Concepts collection is the result of Reebok’s partnership with some of the world’s most renowned DIY designers to launch an exclusive, limited run collection of handmade, deconstructed Sole Fury silhouettes to be released throughout the SS19 season in key markets – Shanghai, Tokyo, and Los Angeles – as a continued celebration of the brand’s #SplitFrom campaign.
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