To mark the tip-off of the Budweiser Draught Lottery – Free Bud for New Yorkers, With the Bounce of a Ball, New York Knicks legends Earl Monroe and Rod Strickland helped deliver the first Budweiser Draught Lottery Machine yesterday in Midtown.
The Budweiser Draught Lottery is a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser on Tuesday, May 14 – the same day as the highly-anticipated NBA Draft Lottery. As part of the program, Budweiser created five Draught Lottery Machines that will be placed in bars across Manhattan.
On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick.
“The Budweiser Draught Lottery was inspired by the passion and excitement New York Knicks fans have for the upcoming NBA Draft,” said Monica Rustgi, Vice President of Marketing at Budweiser. “As the official beer of the NBA and Knicks, we wanted to deliver our own, unique way to celebrate the next chapter of basketball in New York.”