Michelob ULTRA just unveiled a new TV commercial starring Latin music superstar Maluma. Titled “Nuestro Ritmo,” (Our Rhythm), the commercial is set to a song from the singer’s new album, 11:11, and was shot in his hometown of Medellin, Colombia.
The :30 spot, which will air both in English and Spanish, follows Maluma as he juggles his busy career, stays active through dance and still makes time to enjoy a light, refreshing beer with friends. “Nuestro Ritmo” celebrates dance as a way to live an active, balanced lifestyle – a core tenant of the 95-calorie beer – and connect people regardless of language and background.
Maluma’s starring role in the spot is a continuation of his partnership with ULTRA that kicked off earlier this year when he made an appearance in the brand’s Super Bowl commercial “Robots.”
The full commercial can be viewed HERE and will air for the first time tomorrow night on The Tonight Show Starring Jimmy Fallon. Maluma will also appear on the episode to perform and discuss his new album, which launches May 17.
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