American heritage tennis brand, K-Swiss has once again teamed up with venerated go-getter and entrepreneur Gary Vaynerchuk (Gary Vee) for a limited edition duo of Gary Vee 004 sneakers that will debut on leading youth culture e-commerce and content platform, NTWRK. In addition to the sneaker collection debut, NTWRK will broadcast an exclusive episode of Gary Vee’s show, DailyVee.
Available in a low top and a mid-top, the Gary Vee 004 sneakers boast premium full grain leather uppers featuring a bold “positivity and optimism” graphic print that is visible from nearly every angle. The shoes are constructed atop a modern cupsole with an amply padded interior for comfort on the go. The shoes arrive in custom box with a mirrored interior to reflect the shoes’ “positivity and optimism” messaging.
Previous designs utilized subtlety and nuance to promote Vaynerchuk’s tenaciously unique approach to business and life; the Gary Vee 004 turns it up to full volume to showcase the collaboration’s mantra “Make positivity and optimism louder.”
This is the second exclusive drop KSWISS has debuted on the NTWRK platform. The first drop sold a thousand pairs of special K-Swiss in just 3 minutes. Following the first successful partnership, the Gary Vee 004 collection will have its debut on the NTWRK platform on May 28 at 6pm PT/9pm ET.
Find more information about the collaboration at https://www.thentwrk.com.
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