Sneakersnstuff announces today the launch of the Collegiate Collection, a fresh capsule inspired by the rich history of American collegiate wear. Feeding the brand’s personal soft spot for preppy menswear, strong ’90 campaigns and college attire, the collection is available April 4, 2019 at Sneakersnstuff in-store globally and online at www.sneakersnstuff.com.
The SNS Collegiate Collection launches after the sixth global retail store launch in Los Angeles this past March 2019. The collection blossoms apart from the sailing boats, Hamptons and Lacrosse in its very own seriously stylish league, off the grid with an aesthetic sitting somewhere between New York’s reality and all the glamour of a glossy magazine ad. The collection consists of the following key pieces: the SNS New York City Hoodie with matching cap, the SNS Nylon Track Suit, the SNS Striped Rugby and SNS Arch Logo Tee.
Sneakersnstuff enlists New York’s own “babyman” YL from rap group RRR to lead the campaign and lookbook imagery. Born and raised in New York, YL is a true product of the city that made him. The influence is most notable in his music where he is able to blend clever metaphors with breakthrough moments of introspection.
To tie in YL’s presence in the campaign, Sneakersnstuff utilized the exceptional talent of photographer and filmmaker Derek Balarezo. Hailing from Downtown, New York, Balarezo used the background of Lower Manhattan to capture a video blending the New York City experiences of these two creative forces.
For more information on the SNS Collegiate Collection, visit: https://www.sneakersnstuff.
Products & Pricing
SNS New York City Hoodie- 165 Euro, 1299 SEK, $139 USD, 109 GBP
SNS New York City Cap – 25 Euro, 269 SEK, $29 USD, 19 GBP
SNS Nylon Track Top – 129 Euro, 1009 SEK, $109 USD, 85 GBP
SNS Nylon Track Pant – 129 Euro, 1009 SEK, $109 USD, 85 GBP
SNS Striped Rugby – 55 Euro, 569 SEK, $65 USD, 49 GBP
SNS Arch Logo Tee – 35 Euro, 365 SEK, $39 USD, 29 GBP
The Sneakersnstuff Collegiate Collection, is available for purchase online at sneakersnstuff.com and in- store at Sneakersnstuff locations in Stockholm, London, Paris, Berlin and New York on April 4, 2019.
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