Reebok continues to push the boundaries of bold performance-driven innovation with the latest release of the renowned Sole Fury silhouette. Now available in white, tan, and black colorways (each with new leather detailing), these new Sole Fury packs unite a fashion-forward aesthetic with street level clout.
In support of the new colorways, Reebok is launching the next wave of its #SplitFrom campaign.
Footwear artist Helen Kirkum a true visionary that has #SplitFrom the pack to defy convention and rise to the top of her craft but designing unique and unexpected constructed sneakers, shares her story in intimate detail. Reebok created one-of-a-kind digital ‘Collage Portraits’: each designed to be viewed either in full as a single image, or explored as a gallery of six pieces to allow closer, deeper inspection of their stories. The gallery explores Helen’s past, her career path, personal life and ultimately what has brought her to where she is today.
#SplitFrom is inspired by the creation of Sole Fury’s iconic ‘Split Cushioning,’ an innovation developed in the 1990s that radically split from conventional design practice by daring to entirely remove a piece of the shoes midsole. While originally regarded as too radical of a design for commercial use, it is now a major influence seen on feet from the gym to the street.
Sole Fury is currently available in all new colorways on Reebok.com for $90.
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