PUMA is announcing their biggest launch of the year – a brand-new franchise/technology called LQD CELL. An evolution of PUMA’s signature franchise CELL, which first debuted in the ‘90s and was relaunched and revamped in the fall of 2018, LQD CELL (pronounced liquid) has the aesthetic of a streetwear sneaker with the built-in technology of a performance shoe – the perfect hybrid of fashion meets technology.
Key features of the new LQD CELL technology include:
- Soft yet sturdy hexagonal cells that compress and work together with ProFoam to keep you steady while you work out
- Smaller cells than the original CELL technology that are arranged in a new configuration to further maximize shock absorption
- Designed to enhance performance and comfort through stable cushioning
LQD CELL Origin AR will be the first drop from PUMA’s LQD CELL collection – pictured below. The new technology is both a functionality and design element in the first drop, outwardly visible through the hexagonal cut outs on the outsole. The limited-edition LQD CELL Origin AR will be released this Thursday, April 4th online at PUMA.com and in select retailers worldwide, and retails for $120.Buyers of the LQD CELL Origin AR can unlock an enhanced shopping experience through augmented reality (AR) in the LQD CELL AR app.
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