Evian® teamed up with iconic designer Virgil Abloh to make staying hydrated more stylish than ever before. As evian’s latest Creative Advisor for Sustainable Innovation Design, Virgil lent his creative vision to design a rainbow-inspired, limited-edition glass bottle — and now it’s coming to the U.S. for the first time with a can’t-miss launch event!
Open to the public on May 9th starting at 12pm EST, evian will be hosting the evian Drip Drop event, a one-day-only experience in downtown NYC. For the first time ever, New Yorkers will have a chance to get their hands on a limited-edition, Virgil Abloh-designed “One Drop can Make a Rainbow” bottle for free while supplies last.
Inspired by Virgil’s “rainbow vision,” the space will flaunt a trendy, rainbow design, and a DJ to keep the party going. Attendees will not only have the chance to snag one of the rainbow water bottles for free, but also win prizes such as one of Virgil’s shatter-resistant, refillable SOMA bottles from the same collection, or even an ultra-collectible bottle signed by Virgil himself.
Following the evian Drip Drop event, the rainbow bottle will be available in limited quantities at select hotels and restaurants listed on the evian U.S. website.
Who: evian® x Virgil Abloh
What: The evian Drip Drop, celebrating the rainbow-inspired bottle’s debut to the US market
Where: 393 Broadway, New York, NY 10003
When: Open to the public May 9 from 12-4pm ET
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