The video features the world’s best athletes, like NFL star quarterback Patrick Mahomes and NY Yankees’ Aaron Judge, among several other professional athletes.
The new SEE IT IN PRIZM video begins with Oakley asking its community of athletes one simple question: What do you see through Prizm? Their responses became both the campaign’s creative foundation and the heart of its hero message: no matter the sport or passion, whether you’re a professional or everyday athlete, Oakley Prizm empowers everyone to live life to its full potential.
In the short film, you can see the world’s best athletes wearing Oakley’s newest eyewear, including Oakley Sutro, Mercenary and Forager.
Image Credit: OakleyOAKLEY SUTRO
Sutro redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protecting you from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day. – $142-$163
Rooted in performance and wrapped with a new approach to sport design, Mercenary has upped the performance eyewear game. Built to stand out, the style features a sleek, double-bridge architecture and a larger, rounded lens shape merged with innovations built to perform. – $153-$203
Forager is a lifestyle model loaded with performance features that inspire action – from running and cycling to skateboarding and hiking. With a double bridge and on-trend round lens shape, the lightweight O Matter™ frame material of Forager is a style standout designed to keep up with the adventures of the day. – $133-$183