Last night, AT&T continued to celebrate the Codes of our Culture, moving from the (212) and (312) to Atlanta’s (404) – the city of the New American Dream! Curated by AT&T, (404) Day, was a one-night only immersive Atlanta event showcasing the constant evolution and innovation across music, food, technology and arts, and brought together cultural leaders to celebrate and pay tribute to Atlanta’s famous area code – a dreamland for making futures a reality.
Performances: Atlanta legend Jermaine Dupri served as emcee and DJ throughout the night. Keeping the room alive with energy, hip hop natives Chloe x Halle, Gunna and 2 Chainz each took to the stage performing a melody of hits! Chloe x Halle performed HiLo, Everywhere and Happy Without Me, Gunna performed One Call, Drip 2 Hard and Big Shot while 2 Chainz closed out the night performing Different, Rule the World, Big Bank and Statue of Limitations. In addition to Dupri, the night also featured DJ sets from DJ Alpo.
Cultural Conversation: Atlanta native Killer Mike (Run the Jewels) moderated a roundtable discussion with some of Atlanta’s most influential culture leaders Kei Henderson (hip hop manager), Paul Judge, Ph.D. (tech entrepreneur), Kevin “Coach K” Lee (COO, Quality Control) and Atlanta Mayor Keisha Lance Bottoms, as they discussed their “404 thing” and the city’s rich history of entrepreneurs who come to grind and rise to the top.
Additional on-site experiences included an immersive Atlanta hip-hop sound room showcasing influential music from the 90s to today, a surprise dance performance and drumline takeover, an Instagram-able installation of the famous Atlanta Waffle House, replicas of the some of the most iconic sights and sounds around Atlanta and much, much more.
Atlanta locals Jermaine Dupri (Rapper, Producer), 2 Chainz (Rapper), Gunna (Rapper), Chloe x Halle (R&B duo), Killer Mike (Rapper), Kevin “Coach K” Lee (COO of Quality Control), Atlanta Mayor Keisha Lance Bottoms, Kei Henderson (hip hop manager) and Paul Judge, Ph.D. (tech entrepreneur).
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