Image Credit: adidas
adidas is strengthening its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.
Yesterday, artist and environmentalist Willow Smith, Executive Board Member Global Brands (CMO) Eric Liedtke, and SVP Creative Direction & Future Paul Gaudiopresented FUTURECRAFT.LOOP to more than 200 guests in attendance at a special event in Brooklyn, New York.
Set to revolutionize the sneaker industry, this project introduces a “closed loop” or circular manufacturing model of plastic waste. Rather than being repurposed into other materials, these FUTURECRAFT.LOOP shoes are designed to be “upcycled” into another pair of high-performance running shoes again and again – extending their lifespan into a continuous loop.
adidas revealed that it will produce 11 million pairs of shoes made with Ocean Plastic® by Parley for the Oceans (crafted with intercepted plastic waste from beaches, remote islands and in coastal communities) in 2019 and that it will use recycled polyester in every product and on every application where a solution exists by 2024.
Suggested Articles:
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
You might also like
More from Fashion
adidas Skateboarding Unveils the Tyshawn x Spitfire Silhouette Available Now
Arriving in a new colorway, the Tyshawn x Spitfire model will be available for purchase starting tomorrow, September 24th via www.adidas.com/skateboarding and in specialty …
Spotify x Blackpink Present: Born Pink: The Pop-up Experience in LA
In celebration of BLACKPINK's sophomore album, BORN PINK, Spotify presents BORN PINK: The Pop-Up Experience, all weekend-long from September 16-18 in Los …
Available Tomorrow—adidas Skateboarding x Lucas Puig’s All-New PUIG Indoor Silhouette
adidas Skateboarding in collaboration with premiere global Pro skateboarder Lucas Puig unveils the all-new PUIG Indoor—a nouveaux take on the Frenchman’s signature model. Led …
