
Image Credit: Vevo
“On the video, we wanted to do something that felt special, iconic, but at the same time fun and just natural, nothing forced. I’m 100% sure we nailed it,” Tainy mentions on the collaboration. “From talking about the idea and then being on set, it was mind-blowing. It really was impressive, so I hope the fans get a piece of what we felt when they see the video.”
“It’s an amazing feeling to finally be in this stage of my career and I couldn’t have asked for a better home,” Tainy notes on the signing. “To have Lex and Ty Ty and Benny believe in me and guide me through this next step; it’s a privilege. I’m excited to represent Roc the best way that I can.”
“Since the day I met Tainy and heard his vision I knew I wanted to help him share it with the world,” says EVP & Head of Latin Roc Nation, Lex Borrero. “His creativity and ideas to push the culture forward aligned with my vision for Roc Latin, so it just made sense to work together.”
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