New Balance has launched their latest style: Test Run Project 2.0, created by 23-year-old Adara Dillabaugh, a Design Foundry Apprentice, in the New Balance Global Design Center. This limited edition sneaker is available on NewBalance.com for $179.99.
The <TEST_RUN> program was launched in July 2018 to challenge the product creation process and deliver new, innovative products to consumers fast. For Test Run Project 2.0, the team was challenged to take the max cushioned Fresh Foam More and create a shoe they would want to wear. Inspired by the 50th anniversary of the Moon Landing, commercial space flight, and a revival of SciFi Films, Adara’s Project 2.0 is a design that brings fashion and performance together.
“I was originally wearing the Fresh Foam More to run in. However, they quickly became a part of my everyday wardrobe,” said Adara. “When I had a chance to design a lifestyle upper for this model, I wanted to emphasize the retro space motif as it’s a trend I really gravitate towards.”
“When we saw Adara’s concept, mixing the performance Fresh Foam More midsole with a bold, futuristic fashion upper, we knew that it was the shoe we had to build,” said Meredith Nash, Senior Product Manager (Global) for Future Sport at New Balance. “It’s unlike anything you’ve seen from New Balance and under the Test Run program, we’re able to get it to the consumer in just 7 months!”
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