Last night Michelob ULTRA Pure Gold hosted SXSW’s first-ever sunset mass meditation event – Pure Golden Hour – in partnership with the Big Quiet at Austin’s Long Center for the Performing Arts. Inspired by the organic beer’s mission to help people find balance in life, the evening mixed mindfulness with social experiences and featured performances by Miguel as well as Bishop Briggs and Cautious Clay.
A few key event highlights:
- Jesse Israel of The Big Quiet lead over 2,000 guests in a sunset mass meditation experience guided by sound + participatory exercises
- Miguel + Cautious Clay curated a special performance of Adorned, Miguel’s Grammy winning song
- Bishop Briggs performed Be Your Love with The Big Quiet’s musical director Jenavieve Vargas on violin
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