Kevin Durant and Nike Basketball fuel the future of basketball footwear – presenting the KD12.
The KD12 is a shoe constructed with the feel of basketball in mind. The KD12 cuts the hooper’s sneaker, “break-in” time down drastically with the new full-length Air Zoom Cushioning stitched directly to the upper replacing the traditional strobel as well as a redesigned and deconstructed upper for a softer, more broken in feel.
“It’s one of the unsung heroes in footwear,” says Leo Chang, Senior Creative Director for Nike Basketball Footwear. “The strobel isn’t approached differently other than how it’s been done over the last few decades. And yet it’s literally what separates your foot from the cushioning.”
Experts in manufacturing, design and testing collaborated to land on the best solution. For example, the shoe’s factory manufacturers, who typically do the strobel stitching because of the precision needed, helped to determine where the Air unit needed flexibility. Welded channels (similar to those in the KYRIE 5) were then created in the Air Zoom bag that would allow it to flex to the movement of the wearer.
The KD12 will be sold at Nike.com, SNKRS, and in retailers for $150USD The Day One colorway April 6th.
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