Today, American heritage brand K-Swiss is excited to introduce “We are the West,” an exclusive campaign with the Foot Locker family of brands nationwide. The new campaign features four Los Angeles-based business owners and brand-builders to highlight the fashion and entrepreneurial mindset of the west coast lifestyle. The campaign will showcase several new K-Swiss styles, in addition to the LA footwear brand’s classics, which will be available in-stores and online beginning Friday, Mar. 8.
Founded in Southern California more than 50 years ago, K-Swiss remains connected to the West Coast’s entrepreneurship and creative culture. We are the West highlights inspiring stories of perseverance and creativity required in modern business through renegade jeweler Ben Baller of If & Co., media mogul Karen Civil of Always Civil Enterprise, serial entrepreneur Natalie Ellis of Boss Babe and lifestyle retailer Ariel Stark-Benz of Mister Green. Through these four inspiring leaders, K-Swiss and Foot Locker, Inc. uncover the opportunities and business secrets that make next-generation moguls successful, and how they are empowered by their West Coast environment.
“It’s amazing to be partnering with an iconic brand like K-Swiss that embodies the West Coast style and culture that I grew up with,” said world-renowned jeweler Ben Baller. “As a self-made CEO, it’s important to inspire the next wave of entrepreneurs to look, feel and dress in a way that reflects their creativity and personal journey – that’s what We are the West is all about.”
We are the West marks the largest marketing initative by K-Swiss within Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction and Champs Sports stores, and on Eastbay.com in recent years. The fully integrated campaign will be featured digitally across Foot Locker, Inc. brand websites and owned social channels, as well as within select retail stores. Throughout the next month, K-Swiss will host exclusive events and panel discussions within Foot Locker and Footaction stores with the four CEOs in select markets around the U.S.
“We’re so excited to partner with four West Coast business owners whose journeys exemplify the multifaceted and diverse backgrounds of the new-age CEO,” says Patrick Buchanan, marketing director at K-Swiss. “As We are the West launches in Foot Lockers around the nation, it’s the perfect opportunity for the brand to tap into its California roots.”
The K-Swiss We are the West collection is now available for purchase exclusively at select Foot Locker Inc. retailers, in-stores and online nationwide. For additional information, follow @KSwiss on Facebook, Instagram, Twitter and YouTube.
The campaign features:
- Ben Baller – World renown jeweler and Owner of If & Co
- Karen Civil – Media mogul and owner of Always Civil Enterprises
- Natalie Ellis – Serial Entrepreneur and owner of Boss Babe
- Ariel Stark-Benz – Owner of Mister Green (Cannabis retailer)
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