With just 24 hours to go till the NCAA Tournament officially kicks off, premium sports drink BODYARMOR is debuting their newest campaign for March Madness today. Starring NBA superstars James Harden and Donovan Mitchell, the commercial is directed by Kobe Bryant. Calling for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink, Harden and Mitchell poke fun at ridiculous and outdated ways of filling out a bracket. This is the second installment in BODYARMOR’s successful “Thanks” campaign, which first debuted in 2018, and it launches in support of BODYARMOR’s partnership with the NCAA as the official sports drink of NCAA and the NCAA Tournament.
In addition to the campaign, BODYARMOR is kicking off their official NCAA bracket challenge where fans will have the opportunity to see how their bracket compares against BODYARMOR’S all-star roster of athletes, including Harden, Betts, Mitchell, Andrew Luck, Mike Trout, Anthony Rizzo, Megan Rapinoe, and more.
Click on the link for the official body armor bracket: https://bracketchallenge.ncaa.com/picks/group/bodyarmor