The Weeknd releases his first “On Thursday” capsule today. Alluding to the future and calling to the past, this 8-piece collection features “Chapter” titled pieces that showcase different eras of the artist’s music. Styles include t-shirts, longsleeves, a pullover and zip hoodies as well as a heavyweight flannel that nod to his extensive catalog, with Beauty Behind The Madness, Starboy and My Dear Melancholy all receiving new creative makeovers.
For this collection, The Weeknd and his team reached out to two select fans via Instagram that had been posting fan art and selected them to collaborate with him on the first “On Thursday” capsule.
Shop the exclusive collection now on shop.theweeknd.com.
Designed by XO
Artwork by Ayoob Ali + Abhidyu Sharma
Photos by Cian Moore
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