Nike and Jordan Brand opened the doors for the second day of its 2019 NBA All-Star activation at OWNERS HQ at The Mint Museum, inviting media and consumers to “Own The Game” in the space. Karl Anthony Towns and Anthony Davis stopped by OWNERS HQ to experience the Snapchat Workshop and Jersey personalization, and Luka Doncic lead an “Own The Court” shoot around. The day closed out with an “Own the Community” Speaker Series featuring Kemba Walker.
Voices On The Ground:
- Sean Tresvant, VP Global Marketing, Jordan Brand: “For us, the world is mobile, and our consumer, that’s where they live. When we’re trying to engage with our consumer, let’s meet them where they’re at when they’re on mobile. So we’re trying to give them a great experience, a great mobile experience where they can use augmented reality.”
- Luka Doncic, Dallas Mavericks, Small Forward: “I love the Nike Adapt BB, they’re self-lacing. The future of the game.”
WHAT’S TO COME:
Tomorrow, Nike Basketball and Jordan Brand athletes will host workshops with consumers and media throughout the day at OWNERS HQ. Jordan Brand and Nike athletes will also be participating in an “Own the Future” panel and a special guest will round out the day with an “Own the Culture” discussion.
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