With South by Southwest just around the corner I wanted to share the news about a first of its kind activation at the festival from Michelob ULTRA Pure Gold (the first major USDA certified organic beer) that was just announced today.
Michelob ULTRA Pure Gold is teaming up with the meditation experts from The Big Quiet to bring a little R&R to the festival craziness with the first-ever sunset mass mediation at SXSW – Pure Golden Hour. The meditation will be infused with music and close with live performances by headliner Miguel followed by Bishop Briggs & Cautious Clay.
Inspired by the beer’s mission to help people reconnect with nature and find balance in their lives, the Pure Golden Hour will take place on Sunday, March 10 and is the perfect combination of mindfulness, beer and music. Consumers can RSVP for the event at www.MichelobULTRA.com/SXSW.
Pure Golden Hour
- Where: Austin’s Long Center for the Performing Arts
- When: Sunday, March 10 – doors at 5pm, meditation and music beginning at 6pm
- RSVP: www.MichelobULTRA.com/SXSW
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