Foot Locker unveiled its latest digital content of its #BecauseSneakers creative platform, celebrating the sneaker community’s passion for the annual culmination of basketball and style at NBA All-Star.
As the ultimate stage to debut the latest kicks, Foot Locker is highlighting a selection of its hottest February drops and sneaker-first mentality during basketball’s biggest weekend.
The creative spot, “We See Things Differently”, taps into a sneakerhead’s vantage point; while the crowd watches the dunk contest, sneaker enthusiasts including Jerry Lorenzo and Lance Stephenson focus in on the contestant’s footwear.
The spot features sneaker designer legend Jerry Lorenzo and his son, along with NBA icon Lance Stephenson, to bring the #BecauseSneakers mentality to life. You’ll also see a selection of some of the hottest silhouettes, like the Nike Kyrie 5 “ROKIT”, Air Jordan Retro 1 Turbo Green, Nike Foamposite Floral
Foot Locker is establishing its on-site footprint at All-Star through a variety of experiential activations featuring a HOUSE OF HOOPS Courtside Pop-Up, PUMA Palace x Foot Locker Pop-Up and Foot Locker x adidas x House of Highlights experience – full schedule below.
Foot Locker Activations at NBA All-Star Weekend:
· HOUSE OF HOOPS by Foot Locker Pop Up (Feb. 14 – 17):
o “HOH Courtside” mobile retail cubes will return for basketball’s biggest weekend, offering consumers exclusive footwear launches, player appearances, panel discussions, workshops and footwear personalization. For a full list of events/appearances, please visit: www.footlocker.com/
o Address: 350 E. 6th St., Charlotte, NC 28202
o Pop-Up Hours: 10 a.m. – 10 p.m.
· PUMA Palace x Foot Locker Pop-Up (Feb. 16 – 17):
o As the exclusive retail partner for PUMA Hoops in Charlotte, Foot Locker will drop a limited-release of the PUMA Uproar “Chinatown Market” Collection.
o Address: 225 N. Caldwell St., Charlotte, NC 28202
o Pop-Up Hours: 9 a.m. – 6 p.m.
· Foot Locker x adidas x House of Highlights (Feb. 17):
o Try on the adidas Next Level and enjoy “King of Horse” activation with host Marcelas Howard and special guests.
o Address: 820 Hamilton St., Charlotte, NC 28206
o Event Hours: 1 – 6 p.m.
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