Brooklyn-based Adsum and the globally iconic shoe brand Reebok have collaborated on an early 90s performance running model, the Reebok Pyro.
Taking Christian Trusser’s visionary shoe design and adding elements of high quality craftsmanship, Adsum has reinterpreted the SS19 Pyro through the lens of their seasonal direction of high performance sailing.
Advertising campaign imagery captures cold water testing of the shoe
on Long Island’s Rockaway Beach. Adsum stayed true to 90s running footwear while reworking design elements to reflect the brand’s restrained aesthetic. Look for small details such as time period specific sandwich mesh qualities, white soft touch reflective underlays, and accent pop colors in high quality pig suede.
The shoe will be available globally with limited quantities through current Adsum stockists and on adsumnyc.com for $115.00.
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